Award winning,
par-baked perfection that delights

It’s the new frozen product that is turning heads in the UK food service market. It’s light and crunchy, and easily digestible.

It’s the perfect answer to the global consumer demand for healthy, high-quality snacking and on-the-go food. And it’s ready in ten short minutes – from frozen to table.

It’s called Scrocchiarella.

And it’s available directly from Fleming Howden.

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London, ExCel, 25th - 27th March 24

(…it’s pronounced Skrokkia-rella… )

Crispy (scrocchiare)

Quick (rapido)

Convenient (facile)

Vegan (vegano)

Refined, elegant and mouth-watering: Scrocchiarella is the ready-to-go Made In Italy gourmet experience…

Scrocchiarella derives from the Italian scrocchiare - used to describe something that’s very crispy.

This revolutionary product is a unique combination of high quality flour grains and traditional natural ingredients - ideal for easy and quick preparation. 

With a diverse product range of five different doughs, Scrocchiarella delivers creative flexibility for you - and total satisfaction for your customers - time and time again.

Crispy Deliciousness

Sourdough is the key ingredient for Scrocchiarella, ensuring an eye-catching appearance, superior flavour and memorable aroma, combined with an open crumb structure and unique crispy crust.

Made with the finest Italian artisanal flour and extra virgin Olio Coppini olive oil, the memorable first crunch is followed by a melt in the mouth sensation that you only get with Scrocchiarella.

Quick & easy  

Scrocchiarella delivers the very best in freshly baked brilliance - with the minimum of fuss. While over 30 hours is spent preparing a single Scrocchiarella, it takes less than 10 minutes to bake from frozen to perfect service at the table.

What’s more, because each piece is handmade, you’ll never find two exactly the same. That’s authenticity guaranteed.

Convenient & versatile

Scrocchiarella is perfect for pizzerias, ready to go for restaurants, and brilliantly adaptable for pubs, pastry shops, ice-cream outlets and street food snack bars.

Easily paired with any ingredient, both sweet and savoury, Scrocchiarella transforms the ordinary into the extraordinary – so the only limit to your culinary ideas is your gastronomic imagination.

Vegan Friendly

The growing demand for vegan alternatives isn’t limited to savoury options - there’s a sustained need for sweet and patisserie offerings to satisfy this growing market.

The versatility of Scrocchiarella - from stunning starters to perfect pizzas, magical mains and delicious desserts, lets you deliver across the board for your vegan consumers.

Just one more way that Scrocchiarella allows you to expect the unexpected!

Our Scrocchiarella Partners

  • AB Fruits Unit 22 Murdock Road, Bedford, Bedforshire MK41 7PD
    P: 01234 262880
    E: info@ab-fruits.com

  • a. Castell Howell Foods
    Cross Hands Food Park, Cross Hands Llanelli, Carmarthenshire, SA14 6SX
    P: 01269 846060
    E: contact@chfoods.co.uk

    b. Cash & Carry
    Hirwaun Industrial Estate, Hirwaun, Aberdare, CF44 9UP
    P: 01267 222022
    F: 01269 846070

    c. Castell Howell Foods
    Bank Top Industrial Estate, St Martin’s, Chirk, Wrexham, SY10 7HB
    P: 01685 810044
    F: 01685 810078

    d. Castell Howell Foods
    Cross Hands Food Park, Cross Hands
    Llanelli, Carmarthenshire, SA14 6SX
    P: 01269 846080
    F: 01269 846070

    e. Castell Howell Foods
    Gwaith Setts Madog Quarry, Blaenau Ffestiniog, Gwynedd LL41 4AE
    P: 01269 846080
    E: 01269 846070

    f. Castell Howell Foods
    Avonmouth Way, Avonmouth,
    Bristol BS11 9EX
    P: 01269 846080
    E: 01269 846070

  • a. Northern Ireland
    Coleraine (HQ) Loughanhill Industrial Estate, Gateside Road, Coleraine, BT52 2NR
    P: 028 7035 0600

    b. Scotland
    Glasgow, Bellshill, Glasgow ML4
    P: 0141 308 8712

    Republic of Ireland
    P: 01 211 9130
    W: lynasfoodervice.com

  • a. Unit 4, I.O.Centre, Lea Road
    Waltham Cross
    Hertfordshire, EN9 1AS
    P: 01992 804 716
    E: enquiries@cibosano.co.uk

    b. Unit 19 Inchwood Park,
    Starlaw Road, Bathgate EH48 2FY
    P: 01992 804 716
    E: enquiries@cibosano.co.uk

  • Unit 5 Datapouint Business Centre
    6 South Crescent, London E16 4TL
    P: 02079 237000
    W: www.repertoire.co.uk

  • Common Rd, Dunnington,
    York YO19 5PD

    W: www.millerfoodservice.co.uk
    P: 01904 655368

  • Virtue Creations Ltd, North Fosse Farm, Fosse Way, Radford Semele, Warwickshire CV33 9BQ
    P: 01926 611767
    W: trade.virtue.pizza
    E: hello@virtue.pizza

  • Direct Line Supplies Ltd
    77 Sadler Forster Way, Thornaby Stockton-on-Tees TS17 9JY
    P: 01642 252 121

  • JB Foods (Scotland) Ltd
    Edgefield Industrial Estate
    Loanhead EH20 9TB
    E: Sales@ibfoods.net

  • Marsh Ln, Boston PE21 7SJ

    W: www.pilgrimfoods.co.uk
    P: 01205 312700

  • Rathkeale, Co. Limerick, Ireland

    W: sales@plasseyfood.ie
    P: +353 6963500

  • Finest Frozen Food Ltd
    8 Bondor Business Centre, London Road, Baldock, SG7 6HP
    W: www.finestfrozenfood.com
    E: info@finestfrozenfood.co.uk

  • Hale House Unit 5, 
    296a Green Lanes,
    Palmers Green N13 5TP

    W: www.mammaitaliastore.co.uk
    P: 01376753083

  • Unit 8, Artesian Close Industrial Estate,
    Brentfield Road, London NW10 8RW

    P: +44 20 8459 8101
    E:  info@cibilimited.co.uk

  • 98/6 Eastfield Drive,
    Penicuik, EH26 8HJ

    P: 01968 675257
    W: clarksfoods.co.uk

  • 75 Keppochhill Drive, Port Dundas, Glasgow G21 1HX

    P: 0141 353 6777

Our partners

Products stocked by Fleming Howden & Partners

Classica

  • Product
    55x25cm
    38x30cm
    25cm
    28x12cm
    31cm
    20x12x3cm
    60x38cm
    Piece weight
    520g
    420g
    210g
    160g
    250g
    155g
    600g
    Per box
    8
    10
    18
    20
    7
    20
    10

Rustica

  • Product
    55x25cm
    38x30cm
    25cm
    Piece weight
    520
    420
    210
    Per box
    8
    10
    18

Riso Venere

  • Product
    55x25cm
    38x30cm
    25cm
    Piece weight
    520
    420
    210
    Per box
    8
    10
    18

Sandwich Classica

  • Product
    12x52cm
    12x36cm
    12x28cm
    20x52cm
    Piece weight
    325
    220
    180
    600
    Per box
    10
    10
    20
    7

Sandwich Rustica

  • Product
    12x52cm
    12x36cm
    12x28cm
    Piece weight
    325
    220
    180
    Per box
    10
    10
    20

  • Made with premium quality Italian Sourdough

  • Developed using traditional artisanal materials and methods variants are pre-sliced for extra convenience

  • No need to defrost before use

  • Saves time, space and waste

Scrocchiarella at a glance

  • Sandwich variants are pre-sliced for extra convenience

  • Under 10 minutes from frozen to service

  • Unlimited toppings delivering fantastic customer experiences

  • Premium quality ingredients

What our customers say

  • "Scrocchiarella's aroma reminds me of the same sensations when I'd go to the bakers as a child...”

    A very happy customer

  • "I have never tasted anything like Scrocchiarella; it always looks fresh out of the oven and has all the characteristics of a freshly baked product..."

    Another very happy customer

  • "You start enjoying Scrocchiarella first with your eyes..."

    Another very happy customer

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